Trust Me, I'm Lying cover art

Trust Me, I'm Lying

Confessions of a Media Manipulator

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Trust Me, I'm Lying

By: Ryan Holiday
Narrated by: Ryan Holiday
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About this listen

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.

I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

In today’s culture...

  1. Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
  2. Bloggers are slaves to money, technology, and deadlines.
  3. Manipulators wield these levers to shape everything you read, see, and watch - online and off.

Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided.

I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.

©2012 Ryan Holiday (P)2019 Penguin Audio Blogs & Blogging Content Creation & Social Media Marketing Marketing & Sales Media Studies Public Relations Social Media Social Sciences Business

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Critic reviews

“A playbook for the dark arts of exploiting the media.” (Robert Greene, author of The 48 Laws of Power)

“Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.” (Edward Jay Epstein, author of The Big Picture)

"[Like] Upton Sinclair on the blogosphere." (Tyler Cowen, MarginalRevolution.com; author of An Economist Gets Lunch)

“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.” (Tucker Max, number-one New York Times best-selling author of I Hope They Serve Beer in Hell)
All stars
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Narration wasn’t bad by the author, I see some complaining here. It was a very insightful read, worth the money / credit.

Great read for anyone in PR or digital media.

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Listened after reading this book in 2013 and it’s probably more relevant now as a warning than it was then.

More relevant than ever

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I got this on audible. I got a lot of value from the first half, the second half was a bit boring. I feel that Ryan’s voice was a bit too deep and monotone to really enjoy this fully as an audio book. Either way it was worth the listen.

First half was really good

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Ryan Holiday sheds light on how modern forms of media operate and what motivates them. Not in pursuit of the truth, to inform, to aid justice, or, at the most basic level, to inform the reader. Instead, create content solely for the purpose of generating clicks and website traffic, which translate into income or revenue. Very insightful and a must-read for anyone who is mildly sceptical of the current phase of the media operation (I say this with the hope that it will eventually return to true journalism based on an attempt to accurately represent the truth).

An insider provides excellent insight.

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Couldn't believe the extent to which some of these blogs go to for clicks! Age of clickbait!

V. Informative

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well narrated I think as opposed to some other comments. very eye opening and makes you realise how much you've been had by the media.

eye opening and a bit sickening

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Fantastic insight into the world of media and fake news. Mind blowing tactics and thankful to be aware of.

Mind blowing & outstanding

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I listened to this book while the US elections were on and it really gave me a lot to consider.

My mother always used to say 'believe none of what you hear and only half of what you see'. these days it seems you can't believe anything.

essential reading

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loved this book - although it was a bit egocentric it was also very informative. would definitely advise any social media or marketing person to read.

great read - very informative

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The story is mind-blowing, helps better understanding the media. The author narrated it who is not an actor, for me as a non-native he was more difficult to listen to than actor-narrators of other audiobooks.

Fantasitc story, poor narration

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